Not Sure What to Post on Social Media? Here are 8 Social Media Content Ideas...

Let’s face it, social media has most likely become a vital part of your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s no surprise that most companies are spending a lot more time using social media to reach their desired target market. So the question isn’t whether or not social media is important for your marketing strategy, the question is how do I come up with and post content that will engage my audience?

In this article, I’ll share with you 8 social media content ideas, so that you won’t be left scratching your head when it comes time to post.

1. Address and solve a problem.

As I mentioned in a previous blog post, in today’s world, if you have a problem of any sorts, most likely the first place you go to to find a solution is the Internet. With that in mind, consider what kind of challenges or problems your potential clients may face on a daily basis and suggest solutions to those problems.

2. Post relevant content with daily hashtags.

Daily hashtags are a great way to connect to your community and customers, however, keep in mind that your ultimate goal is to reach customers, both old and new. While general daily hashtags can boost your Instagram and Twitter posts and improve your reach, learning which daily hashtags are more relevant to your business can help get your brand in front of the right people. Below is a list of of daily hashtags organized by day of the week. As you will notice, some are quite general, while others are more specific, geared more towards certain types of businesses.

Monday: #MotivationMonday, #MusicMonday, #MondayBlues, #MondayMemories, #MarketingMonday, #MindfulMonday

Tuesday: #TuesdayTip, #TriviaTuesday, #TuesdayTreat, #TechTuesday, #TravelTuesday

Wednesday: #WackyWednesday, #WednesdayWisdom, #WayBackWednesday

Thursday: #ThrowbackThursday, #ThursdayThoughts, #ThankfulThursday

Friday: #FollowFriday, #FridayFun, #FlashbackFriday, #FeelGoodFriday

Saturday: #SocialSaturday, #SaturdaySwag, #SmallBusinessSaturday, #ShoutoutSaturday

Sunday: #SundayFunday, #SundaySelfie, #StartupSunday, #SpotlightSunday

3. Celebrate funny and unusual holidays.

Did you know that January 11th is “Learn Your Name in Morse Code Day”, or that October 1st is “International Coffee Day”?

Believe it or not, every single day of the year boasts at least one unusual holiday, also known as a “micro holiday”, that your audience has most likely never heard of. Days of the Year is a great website for discovering some of these funny and unusual holidays; however, keep in mind that any content you post on social media using one of these holidays should still be relevant to your business and brand.

Screeenshot of Days Of The Year website

4. Share relevant industry news.

Sharing news, articles and stories relevant to your industry is a great way of connecting with your audience. Besides offering your audience information and reading material that they may find useful, even if it is someone else’s content, it shows that you are informed and remain up-to-date on industry news.

5. Take your audience behind-the-scenes.

Mobile screenshot of SMD Arquitectes work behind-the-scenesBehind-the-scenes posts are great for building relationships and trust with your followers. They give clients an intimate experience of your brand, which tends to humanize your company.

Is your business a bakery? Give your customers a sneak peak of you preparing the ingredients used to make the bread you sell or the cakes you display in the shop windows. Are you an architect? Post a photo of a client’s home while it is still in construction. It doesn’t matter if everything isn’t perfect, if piping is showing or if the walls are still bare with no paint – these posts and images show people that you love what you do. In the image we see how Barcelona-based SMD Arquitectes uses Instagram to give its audience behind-the-scenes views of their clients’ renovations in progress.

6. Shine a spotlight on your customers and supporters.

Make your customers and supporters feel appreciated for doing business with you and take the opportunity to promote them in the process. They will love you for it and make them feel even more connected and valued by you and your business.

Is one of your valued customers also a small business owner? Take the opportunity to thank them for working with you or shopping in your store, while discreetly promoting their business in the process, possibly adding a link to their social media profile. In this way, not only are you strengthening your relationship with them as clients, but ideally, you are also capturing the attention of their followers.

An idea could be to dedicate Fridays to customer appreciation. Simply add a #FollowFriday hashtag to the post thanking them and including a link to their username (or handle as it is called).

7. Share your blog posts, old and new.

If your website has a blog, then you have loads of content at your disposal. Share a link to your latest blog post, or re-post the link to an older blog post. When sharing blog posts it is advisable to include a short and snappy introduction in order to entice readers to click on and share your post.

8. Share testimonials and positive feedback.

Third party reviews are by far the most powerful endorsement of your products and services, and there’s nothing wrong with sharing this positive feedback and testimonials for others to see. Share these reviews directly on your social media profiles (shortening them if they are quite long) and adding a link to your website’s testimonials page if you have one.

Mobile phone showing location of a business on a map